Marketing Studies Showed 87 percent of professionals think face-to-face meetings are essential for sealing a business deal, while 95 percent said they are key to successful, long-lasting business relationships.
In face-to-face meetings, our brains process a lot of nonverbal cues that we use as the basis for building trust and professional intimacy. Face-to-face interaction is information rich
Real communication occurs when we listen with understanding — to see the idea and attitude from the other person’s point of view, to sense how it feels to them, to achieve their frame of reference in regard to the thing they are talking about.”
Reaching that goal of real communication, of understanding and empathy, is why in-person interactions are crucial to professional success.
When a communication has any emotional charge, a face-to-face meeting is the most effective way to communicate. It’s the only way others can see the alignment of your verbal and non-verbal messages and be convinced that your motives match your rhetoric